About | he-m-n-oid

Bypassing the typical process of producing a garment, the material itself is the source of inspiration for the final design, with minimum interference. The dress codes borrows elements from different musical cultures, religions and civilizations, exert their own influence and get deconstructed so they can be used in a new contemporary way. Although the art direction around the male gender the creations are free of norms that classify fashion in male and female. They remain neutral, obeying the real needs of today.

The main idea is the extension of the initial applications (capes, neckpieces) to end up with a total look with minimal lines, giving the ability to adapt to any need with the use of the appropriate accessories.

Each collection that is to be designed will complete the previous one under the general categories: Dark Forest (main collection) / Contrasts / Grey Area / Ice Mountain / Print Galaxy / Painted Canvas creating parallel He-m-n-oid collections consisting of FW/SS subcategories.

Michalis Baboussis was born in Athens in 1981. He studied graphic design and is the initiator of the project "He-m-n-oid" [He: male gender/Humanoid/Hymn~pronounced hi.em.en.oid], which through a wide range of applications such as visual arts, fashion design, styling and music [dj sets], creates a complex audio-visual environment with common aesthetic references. His work has been presented at Six d.o.g.s' project space, at Ileana Tounta contemporary art center, at Kunsthalle Athena, at Death Disco club, at Romantso cultural center and in Fashion and Art magazines such as Fashion Installation, Pixie and Rotter, Dreck, Kaltblut, Oldmag.net, Ladies n Gents, JAR De Sens and more.